and that’s our magic number

We cherish the magic inherent in our industry, where we witness ideas transforming into tangible realities right before our eyes. From a mere spark, a full narrative blossoms, attracting like-minded individuals to embark on a creative odyssey with us. Love is magical, and one of the reasons we picked Valentine’s Day as the day we celebrate our birthday. The date resonates with kindness and a gentler pace, enveloped in an atmosphere of anticipation and generosity. The optimism that Valentine’s Day carries, with its hints of endless possibilities, aligns with the vibrancy and promise we see in the number three – a symbol of communication, connection, and boundless creativity.

Featured in this mailer are the set of tarot cards we created, highlighting the work we produced over the last year. Click the cards to view the work.

Delving in to the esoteric quality of the number THREE, we learn, like all of us at Cake, it has a tendency to thrive in a cheerful and engaging atmosphere. Its energy is youthful and positive and it has an incredible zest for life. As we shift from one production to another, so 3 dances from one enjoyable experience to the next, eager to interact with others along the way. The prized skill of the number 3 is communication and it uses this talent to build a wide and interesting circle of friends and kindred spirits. We have been so lucky to collaborate with a huge selection of superstars over the last year; on screen personalities and sports-people and the ‘behind-the-desk’ sort too.

The 3 is highly original and embraces unique thinking and creative expression.

This number's artistic, curious nature allows it to convey abstract ideas and find solutions others may miss and we pride ourselves on being that magical melting-pot for all of our Clients, a place where any idea can find it’s feet and every challenge is an opportunity to do things differently and forge new paths. A child at heart, the number 3 never misses a chance to have fun, engage with others, and express all the love and joy it embodies.

We are so excited and happy to be THREE, all of her qualities really resonate with us, our mantra being LOVE, BEAUTY and FREEDOM. We can’t believe how quickly it’s come around and how much fun we’ve had getting here. The past year has been a wild ride, we started off with some really beautiful bi-centenary celebratory work for Coca-Cola and Schweppes and continued our love-affair with the Springboks leading up to the World Cup with ALDO. We did some very important work with L’Oreal for Yves St. Laurent’s campaign “Abuse is Not Love” and we had an absolute blast with a variety of sports personalities in our Hollywoodbets commercials featuring Odwa & Akona, Teko Modise, Carol Tshabalala and the lovely Themba Behrens among many others that left us star-struck. We had some fun with magical Vanish for the European market and finished up the year with a playful Playgirl cosmetics campaign.

We’re so looking forward to the year ahead and hope we can share it with you, soaking up life and thriving on shared ideas and enjoyable experiences.

Take a wander through our website to see more of what we do.